Wooing Tree Estate Going From Strength To Strength

A long-term vision created by two passionate ‘Cromwellians’ is coming to life on a former vineyard at the edge of the town centre.


Steve and Thea Farquharson established the Wooing Tree Vineyard 20 years ago but saw Cromwell expand to the point that their vineyard was almost joined to the township. They began thinking about how the land was being used, and what it could offer in the future.


“We decided to re-zone the land; to develop a boutique vineyard estate, offering opportunities for a mix of premium residential homes and selected hospitality and retail,” says Steve.



The plan all along was to support the local wine and tourism industry, and essential to that was retaining vines around the site and the 100-year-old Wooing Tree at its heart.


Now that’s vision’s getting closer to reality with Stages One and Two already sold out. Thirty homes have been completed in Stage One and residents are happily ensconced in their new homes, while over 60 homes are under construction in Stage Two and a couple are already complete. Stage three civil construction is complete and that includes another 120 residential sections which will be titled over the coming months. There are now less than a dozen of these section types available. 


Among those happy buyers are Black Caps coach Gary Stead and wife Rachel who are in the process of building their new home.



Rachel, a born-and-bread Southlander, says she had most of her holidays in Central Otago and it was important for her and Gary to be back in the area with family. “We looked at Wooing Tree and fell in love with it,” she says. “Walking and biking are all on our doorstep here.”


“We went into the winery and thought it was really appealing, close to the river, close to the lake, close to the golf course,” says Gary. “They all ticked boxes for us that were important when we look at the next stage of our life.”


“At Wooing Tree we love the environment, love the idea of building in stone and wood and metal. The look of it, the aesthetics were really important and fit in well with Central Otago. We’re really excited to be here.”


When fully complete, Wooing Tree Estate will be home to 390 residential sections. The Wooing Tree cellar door concrete slab has been poured, steel beams are going up and it’s due to open its doors in summer 2024. There’s also a BestStart childcare facility catering for 80 children and a boutique retail and hospitality centre on schedule to be completed in 2024.



The masterplan includes multiple greenways and cycle trails, and a recently-opened bike and pedestrian underpass provides the entire Cromwell community a much safer connection between Lake Dunstan and the town, not to mention easy walking to Cromwell Golf Club for Wooing Tree Estate golfers! In September, Steve and Thea Farquharson completed the replanting of original Wooing Tree vines along the buffer zones surrounding the Estate.


In 2021 the Farquharson’s bought a 20-hectare property near Cromwell, now known as Pink Moon, and over the past two winters they’ve transplanted more than 20,000 original Wooing Tree Pinot Noir and Chardonnay vines at the new vineyard.


Harcourts agents Steve Cairns and Jake Lucas have been working with the developers from the outset, and say the provision of more housing plus the benefits for Cromwell overall have had many positive spinoffs for the township.


“The developers fully funded the construction of the new roundabout on SH8B and Barry Ave and Wooing Tree Estate which has created better traffic management for the town, plus the underpass,” says Jake. “The childcare centre is very much needed because there are currently no early childcare spaces available in Cromwell, and investors buying in the estate are creating more rental properties, where there’s currently a huge supply shortage.”


With Cromwell ranking as the fastest growing town in New Zealand at the moment, sections at Wooing Tree Estate continue to be snapped up from buyers all over the country. 


Steve and Jake meet new buyers every day wanting to secure their slice of Central Otago paradise.  Currently they have only 13 available sections, so get in touch soon if you’re looking to be a part of this exciting new neighborhood.


Listen to why Gary and Rachel chose Wooing Tree here.