Sold in 13 days with a record result
Some fresh real estate energy and the Harcourts Auction advantage has driven an outstanding result in the current Arrowtown market for a long time local.
Harcourts Queenstown agents Megan Osborne and Jaiden Direen, aka ‘The Osbornes’, are proud to have brought about some vital momentum to the recent sale of 2 Thomson Street, Arrowtown.
Their vendor, long-time local and personality Fran had been on a journey and needed a timely result in order to secure her next home at the Queenstown Country Club, so her trusted confidants recommended she approach ‘The Osbornes”.
Fran’s house is a real 1970s gem — great bones, in fairly original condition and with huge potential in a fantastic location. For these reasons, Megan and Jaiden recommended Fran take 2 Thomson Street to market without a price, via a strategic auction marketing campaign.
A campaign such as this, which lets the market decide the end price, enables good marketing, an auction contract where all conditions work for the vendor, a team of agents with good intel and information available for buyers, and aims for a timely result that would work with Fran’s next step.
Fran listened, agreed, did all that was recommended to her, and the market spoke.
After just a few days on the market, Fran already had had two pre-auction offers presented from the Harcourts Queenstown team.
She was happy that one of the offers was at a level that could bring the auction date forward, meaning she would be sold sooner than anticipated.
The auctioneer opened at the level of the pre-auction offer. Fran’s home was immediately on the market for $1.35 million and was strongly contested by four other registered bidders represented by several agents within the Harcourts team. After some vigorous bidding, 2 Thomson Street, Arrowtown sold for $1.63m, a stunning $280,000 over the opening amount.
A happy local buyer walked away with the property, leaving three qualified buyers still looking for their slice of paradise in Arrowtown.
The marketing campaign saw 27 people view 2 Thomson Street over three open homes, and a further eight private viewings were conducted by our wider team. From launch to sold in 13 days with a record result, when the average time on the market currently is sitting at 60 days, this outstanding result speaks for itself.
Vendor Fran, who lived in the property for 23 years, was very happy with The Osbornes’ and the Harcourts Queenstown team’s hard work and team approach.
“Thank you to the dream team!” she says. “You have presented my home amazingly well, best agents ever! I have bought and sold nine homes over the years and you guys are totally by far the best. Thanks heaps.”
The team, along with listing agents ‘The Osbornes’ are proud to have been able to help Fran and love getting owners the results they deserve.