Harcourts Digital Plus: the power of social media
Next-generation digital media targeting presents a new advantage for sellers with Harcourts.
Do you ever browse exotic holiday destinations online then go on Facebook only to be shown sponsored ads of glamorous locations that get you daydreaming again?
Imagine if you could leverage that powerful tracking algorithm with the sale of your home.
Well, now you can.
Harcourts Digital Plus is the newest technological advancement in real estate, and Harcourts is proud to be the only real estate brand using such technology in New Zealand.
In the past, sellers have paid for marketing in the hope that someone, somewhere will be interested in their home. Now, though, we have the exclusive ability to put our adverts right in front of known property buyers — spending your marketing budget in the most cost-effective and efficient way possible.
Here’s how it works.
Our team of web geeks has come up with an algorithm to identify anyone searching property on our NZ website. This is a huge number of people — more than 147,000 per month (which is, in fact, the most visitors any real estate brand website receives in the whole of New Zealand).
Of those web visitors, a certain proportion are searching for a property just like yours. The algorithm automatically identifies those people and their social media profiles. And that enables us to serve tailored and great-looking social media adverts of your property straight to this audience.
So how effective is this style of advertising?
The proven targeting is so powerful that 1 in 10 of the audience clicks through to your listing. With a target audience size of 5,000 people, that’s 500 people seeing your property and, crucially, 500 people who are actively searching for a home like yours.
What’s more, you can track the live progress of your adverts, including the number of views and interactions on each social media platform. You’ll see the interest flood in as your property gains viral traction with a relevant audience.
We’re incredibly excited to be able to exclusively offer this cutting-edge digital marketing option. It’s a true point of difference in the market and arguably the most effective way to reach buyers in today’s digital world. We believe it’s vital to adapt as technology evolves so we can continue offering advantages for our sellers. List with us to ensure the best possible digital promotion for your home.
Click here to download the full datasheet about Harcourts Digital Plus.