Christmas Listings Brings Auction Success
Harcourts Queenstown is celebrating selling the first Queenstown properties under the hammer for 2024, and the success of its summer listings programme.
Knocking the naysayers who believe that Christmas listings over what’s perceived as a ‘quiet time’ in the market just don’t stack up, the January 25 auction proved quite the opposite.
A stunning and very rare section at Grove Lane in Kelvin Heights, across the road from the world-renowned golf course, went web live on December 5, and the marketing campaign for a modern home and income opportunity in Frankton’s Tewa Street (Remarkables Residences) was launched on December 11.
Both properties enjoyed longer campaigns due to Christmas and New Year public holidays, but Harcourts Queenstown was open throughout the summer break and agents worked hard to maximise exposure.
The results were outstanding.
The Grove Lane land, in an exclusive position shared by just nine other properties, is as rare as a hole in one. North-facing, with uninterrupted views across the course, dual access and just steps away from the shores of Lake Wakatipu, it rightly attracted national and international interest with over 6000 views on realestate.co.nz alone.
International bidders took advantage of Harcourts’ live auction streaming to watch the proceedings, but it was two local Kelvin Heights purchasers who appreciated its true value and rarity, competitively bidding for one of them to secure this stunning property. It achieved a record land sale by public auction in Kelvin Heights for $1,940,000 (source REINZ statistics, suburb Kelvin Heights).
Auctioneer Mitch Martin was having a busy day (41 bids in total) when strong opening bids from the floor kicked off the auction for 22 Tewa Street. A combination of competitive bidding and out of room negotiations saw a new record price achieved in this complex of $1,135,000. A Singaporean-based investor bought this property, marking increased levels of overseas investor activity in the market again.
“It’s proof that summer listings do work,” says Harcourts Queenstown branch manager Priscilla Uhrle. “Our campaign processes and auction timings ensured that all eyes were on these properties at a time when many believe the market is really quiet.”
“Our agents have extensive lists of qualified buyers on their books but for sellers we work to completely exhaust the auction process because the results often surpass their highest expectations.”
At Harcourts’ another auction was brought forward a few days later, a two-bedroom unit-title apartment in the Bullendale complex in Arthurs Point which sold after just six days on the market. It also set a new record for apartments in this complex, selling for $796,000.
And while they may not have gone to auction, five out of ten sections newly released in the Middleton Road subdivision just before Christmas have already been snapped up.
“The proof is in the (Christmas) pudding!” says Priscilla. “People are actively looking for property over their summer holidays and we have the databases and the knowledge to bring them to the table when it matters.”