Sellers, read on if you would like to know how to get the best possible outcome for your property. This is a story of the same property, two scenarios and two quite different outcomes.
6 Hovingham Court, a three bedroom, family home located in the stunning suburb of Jacks Point, Queenstown recently sold via a successful Harcourts auction campaign. With competitive bidding, this property SOLD under the hammer in our Harcourts Queenstown showroom. What is surprising to learn, is the same property just 15 months prior did not sell, despite being priced competitively for $260,000 less than the sale price that would later be achieved at Auction. Be aware that this property did not undergo any modifications between first being available to buy and the Auction Campaign 15 months later.
So what was different one year later? Previously our seller chose not to invest in a Harcourts marketing campaign and chose to sell with a tenancy in place.
It is always difficult for an investor seller to present a property to the market empty, missing out of rental returns. However, this time our loyal out-of-town seller took a chance on our recommendations and presented this property to the market vacant and beautifully staged. Staged by the talented Rochelle at @Spaceproud meant that the professional photography and videography enhanced all this property had to offer compared to a tenanted presentation one year prior. Coupled with a cost effective, proven Harcourts digital marketing campaign meant that the gorgeous images and heart-warming video reached the right buyers online as well as utilising our established database.
Autumn presented cool temperatures and autumn leaves blowing through the front door. With a vacuum in hand and a small order of firewood, our agents kept this property inviting and warm so all potential buyers had a pleasurable viewing and ensured this property’s positive experience continued beyond the online images and video. It was so easy to imagine living in this gorgeous Jacks Point home located in such a stunning setting surrounded by snow-capped mountains, presented immaculately and toasty warm, with the wood-burner crackling and glowing in the heart of the home.
After just 10 days on the market a pre-auction offer was received and accepted. The auction was brought forward and all buyers who enquired or visited the property were notified immediately of the new auction time and date.
On auction day it was a Harcourts team effort. Five different Harcourts Queenstown agents assisted buyers to get registered and ready for the brought forward auction. Seven registered bidders attended this auction and with 34 bids on the floor above the acceptable pre-auction offer level, a massive $180,000 increase on the sale price was achieved. Our seller was thrilled with the result and the auction process together with seller taking on our recommendations to best market and sell their property, assured the seller a premium price was achieved from the market.
The right marketing campaign will always be tailored for your property by your Harcourts agent. At Harcourts Queenstown we take marketing your property seriously and our agents are backed by our dedicated Harcourts marketing and graphic design team to ensure the most professional experience for our sellers. Our dedicated and caring sales consultants will present your property to the highest standard and choosing an agency that takes a team approach to real estate, you can take comfort that the whole Harcourts team is working hard to ensure an excellent result is achieved for you.
As we move into the winter months this is typically a season with fewer properties available to buy. We see this as a fantastic time to achieve a premium price, with less competing properties available to buy. This really is a great season for buyers to fall in love with how cosy and warm your home is and buyer activity is currently extremely strong.
If you want the same level of expertise and care for the sale of your property, get in contact with us today.