Apple recognises Harcourts custom apps across global web network
New Zealand Real Estate group Harcourts, has been selected from a world-wide category to be the first real estate company to be featured across Apple’s global web network with a case study showing how they have used Apple’s iOS technology to transform their business.
In recognition of their innovation and use of the iPad and iPhone to enhance client experience and drive greater efficiency for their business, Apple has produced a video and business case study about Harcourts’ work – an accolade reserved only for companies developing the most cutting edge business solutions using Apple technology.
Harcourts is the first company from the Australasian region, and the first real estate group world-wide, to be selected by Apple for this recognition.
Harcourts New Zealand CEO Hayden Duncan, says the custom suite of apps developed by Harcourts, is transforming the way they do business.
“By nature real estate is a mobile business. Agents are on the road, meeting clients, inspecting properties and showing homes.
“The power of Apple iOS inspired us to develop a suite of apps for our global network of sales consultants that would provide them with a full range of marketing, research and technological tools while they’re on the move. The apps save our consultants hundreds of hours per year by streamlining tasks and they help us deliver a great client experience.
“Take e-Campaign for iPad, for example. From the comfort of your living room, a sales consultant can help you build your ideal marketing campaign; displaying real-time market data from your local neighbourhood, visually showcasing the complete range of marketing options available, and booking everything into an online calendar so you know exactly what to expect every step of the way.
“Information is all stored digitally so there’s no need for paper forms or folders or for data re-entry back at the office, which means we can deliver a timely, professional, and consistent level of service,” says Mr Duncan.
Harcourts was selected above several other global real estate companies because they showed how Apple technology has enabled them to become game-changers in their industry.
“The integration of our apps both with third-party real estate data sources and the company intranet is key to our success. This means sales consultants have access to an unprecedented level of information from wherever they are providing a distinct competitive advantage,” explains Mr Duncan.
Mr Duncan says Harcourts’ focus is firmly on the future and innovation is at the forefront of everything they do.
“Client expectations are changing and it’s essential that we change with them. Technology is helping us to be more agile and responsive to our clients’ needs, delivering faster and more effective communication, and providing a seamless client experience overall.”
“Being able to launch our apps across multiple devices in multiple countries and integrate to our intranet is one of the key reasons we chose iOS as our platform.”