25 Years of Project Marketing

When it comes to project marketing, Harcourts Otago is second to none in terms of knowledge and expertise.

Over the course of 25 years Harcourts has been involved in project marketing for thousands of properties in all areas of real estate, from the commercial, rural, lifestyle, residential, hotels and retail sectors. You can view our projects, with our most recent being Gibbston Valley Resort, and find out more specific project marketng information here

A core of highly focussed key people on the project marketing team bring a wealth of project marketing experience to everything from residential multi-stage developments to high-end property sales and a concise approach to smaller, boutique projects. We’re a knowledge leader in the property market and as part of the wider Harcourts Highland Group which encompasses six offices around Otago, Harcourts is the number one largest real estate group in Otago and the number one choice.

It goes without saying that Harcourts Otago is backed by the nationwide and global Harcourts brand, voted New Zealand’s Most Trusted Brand for eight years in a row by our clients.
Within our structured and detailed approach to project marketing, we work alongside many other parties which contribute to projects including architects, surveyors, planners, geotechs, project managers, finance partners, designers, interior designers and project consultants to deliver the right project deliverables.

Campaign planning includes developing marketing strategies that are clear, concise and working on a tailored approach and strategy based on proven campaign components to maximise investment.

Communication strategies are also key; creating compelling, interesting and relevant content with communications that are always research and insights driven.

As the first real estate agency to adapt to digital initiatives, we’re experts in digital marketing as one of the most cost-effective tools to reach potential buyers, create interest and generate leads. We focus on valuing relationships, making high-end developments a success for all stakeholders and customer satisfaction.

We have a database of 110,000 contacts full of clients and customers looking for their next home or investment property and a team of over 100 agents who send out regular communications to ‘hot’ buyers around the globe.